Testing Business Ideas: A Field Guide for Rapid Experimentation
David J. Bland

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

Call No. : 650 D250 2562
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Category : 650-การจัดการธุรกิจ
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MARC Information

020 a : ISBN 
9781119551447 
050 b : Publish Year 
2562 
082 a : Classification number 
650 
082 b : Item number 
D250 
100 a : Author 
David J. Bland 
245 a : Title 
Testing Business Ideas: A Field Guide for Rapid Experimentation 
520 a : Description 
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. 
700 a : a - Personal name 
Alexander Osterwalder 

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