Mapping innovation :

We're entering a new era of innovation. Learn the strategies of the world's most inventive startups, corporations and scientific institutions. Today, managers are often told that they must "innovate or die," but are given little useful guidance on how to go about it. Sure, there are many books and articles that champion one approach or another, but till now there has been no effective guide to help executives find their way through the tangled jungle of competing ideas.

Call No. : 658.514 S253 2017
Publisher : McGraw-Hill,
Published Date :
Page : xix, 215 p.
Rating :
Barcode Title of Copy Status
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MARC Information

020 a : ISBN 
9781259862250 
082 b : Item number 
S253 2017 
082 a : Classification number 
658.514 
100 a : Author 
245 c : Remainder of title 
a playbook for navigating a disruptive age / 
245 c : Statement of responsibility, etc. 
Greg Satell. 
245 a : Title 
Mapping innovation : 
260 b : Name of publisher 
McGraw-Hill, 
260 a : Place of publication 
New York : 
260 c : Date of publication 
2017. 
300 a : Total pages 
xix, 215 p. 
500 c : General note 
การบริหาร-การตลาด 
520 a : Description 
We're entering a new era of innovation. Learn the strategies of the world's most inventive startups, corporations and scientific institutions. Today, managers are often told that they must "innovate or die," but are given little useful guidance on how to go about it. Sure, there are many books and articles that champion one approach or another, but till now there has been no effective guide to help executives find their way through the tangled jungle of competing ideas. 
650 a : Subject 
650 c : General subdivision 
650 c : General subdivision 

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