The little black book of innovation :
Anthony, Scott D.

Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. But for all the enthusiasm the topic inspires, the practice of innovation - how to do it-has remained stubbornly impenetrable. No longer. In The Little Black Book of Innovation, leading thinker Scott D. Anthony draws from research, Innosight fieldwork with global giants such as Procter & Gamble, and personal experience launching and investing in start-up companies to demystify the discipline of innovation. With wit and remarkable insight born of years of both leading and teaching innovation, Anthony presents a simple definition of the concept, breaks down the essential differences between its various types, and illuminates its vital role in organizational success and personal growth.

Call No. : 658.4 A678 2012
Publisher : Harvard Business Review Press,
Published Date :
Category : 650-การจัดการธุรกิจ
Page : xii, 283 p.
Rating :
Barcode Title of Copy Status
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MARC Information

020 a : ISBN 
9781422171721 
082 a : Classification number 
658.4 
082 b : Item number 
A678 2012 
100 a : Author 
Anthony , Scott D. 
245 c : Remainder of title 
how it works, how to do it / 
245 c : Statement of responsibility, etc. 
Scott D. Anthony. 
245 a : Title 
The little black book of innovation : 
260 a : Place of publication 
Boston, Mass.: 
260 c : Date of publication 
2012. 
260 b : Name of publisher 
Harvard Business Review Press, 
300 a : Total pages 
xii, 283 p. 
500 c : General note 
การบริหาร-การตลาด. 
520 a : Description 
Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. But for all the enthusiasm the topic inspires, the practice of innovation - how to do it-has remained stubbornly impenetrable. No longer. In The Little Black Book of Innovation, leading thinker Scott D. Anthony draws from research, Innosight fieldwork with global giants such as Procter & Gamble, and personal experience launching and investing in start-up companies to demystify the discipline of innovation. With wit and remarkable insight born of years of both leading and teaching innovation, Anthony presents a simple definition of the concept, breaks down the essential differences between its various types, and illuminates its vital role in organizational success and personal growth. 
650 a : Subject 
Technological innovations 
650 c : General subdivision 
Management. 

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